Telstra showcases nominees of its Telstra Ballet Dancer Award with new films via R/GA Sydney
Telstra has released a series of new films via R/GA Sydney, to promote the 2017 Telstra Ballet Dancer Award and showcase the six finalists.
The short films, directed by Dylan Duclos of Collider Films, were all shot on location at The Australian Ballet’s Melbourne rehearsal rooms, the intimate vignettes use the dancers’ physical and emotional relationship with mirrors, to reveal the two sides of each nominee, each of the videos are narrated by the dancers themselves.
Telstra has partnered with The Australian Ballet for more than three decades, and introduced the Ballet Dancer Award in 2003 to help the Company’s up-and-coming talent reach their potential and thrive in their dancing careers.
The rising stars in the spotlight this year are Jake Mangakahia, Isobelle Dashwood, Drew Hedditch, Sharni Spencer, François-Eloi Lavignac and Valerie Tereshchenko.
The short films can be seen online throughout November and are intended to help in the selection of Telstra Ballet Dancer People’s Choice Award, with the public invited to watch and vote for their favourite dancer by 3 December 2017.
The winner of the Telstra Ballet Dancer Award will be chosen by a panel of judges from Telstra, the Australian Ballet and the media, and announced on 5 December 2017.
Says spokesperson, Telstra: “The campaign not only throws a new light on ballet, but also embodies the Telstra brand ethos by showing what it takes to thrive.
“Through this series of short films, we are helping Australians understand the incredible effort and talent required by our country’s top dancers – by recognizing their special talents and what they go through to perform so beautifully on stage.”
Says Hamish Stewart, ECD, R/GA Sydney: “We wanted to give a glimpse behind the scenes, and expose the effort that goes into seeming effortless. Ballet dancers are elite athletes who have to mask the exertion, while pushing their bodies and minds to the limit. This was a rare opportunity to show the mental and physical tenacity behind their art, and to celebrate the transformation that takes place.”
For more information, or to vote, click here.
6 Comments
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